|How To Bring About Large-Scale Behavior Change|
July 30, August 13 & September 10, 2011, 10am-2pm in downtown Seattle
One of the most confounding challenges facing the sustainability movement is how to bring about a massive shift in human behavior. This master class series explores a variety of powerful insights from cognitive science for developing successful social change strategies. You'll learn how meaning arises in the workings of the human brain, why emotions are absolutely vital for engaging people in a process of persistent change, and what the root causes are that have driven societal institutions to the edge of ecological collapse.
Participants will explore the evolutionary origins of morality and discover the psychological foundations of identity that merge values, ideology, and institutions into the powerful stories we collectively live in the modern world. Techniques will be provided to begin using this knowledge to communicate effectively, increase civic engagement, and design better structures for bringing about large-scale behavioral change.
Saturday, July 30, 10am-2pm
Introducing the foundations for creating large-scale behavior change
You will learn:
Saturday, August 13, 10am-2pm
Introducing the tools and techniques used to design for social change
You will learn:
Saturday, September 10, 10am-2pm
Applying foundational insights and tools to real-world projects
You will learn:
We are also raising money to create a stand-alone manual that takes the curriculum materials and translates them into a shareable resource for change makers all over the world. If you are interested in this material but can't make it to the classes, or if you'd like to be able to spread these ideas further, take a look at the project and please consider donating to that effort: Designer's Manual for Large Scale Change.
Joe Brewer is an innovation strategist who weaves together brilliant people and ideas to create integrated solutions across organizations. His specialties include design for social change, the architecture of human interactions, creating large-scale behavior change, and incubating social innovations that promote the growth of livable and resilient communities.
Joe has founded several social enterprises including Cognitive Policy Works, a consulting firm that develops useful applications from the cognitive sciences for use by practitioners in the governmental, business, and non-profit sectors; Seattle Innovators, a dynamic effort to promote collaboration throughout Puget Sound around the effort to make Seattle the first carbon neutral city in North America; and the Vicinus Group, a consulting firm that provides relationship mapping, visualization and collaboration training services that leverage the hidden structural and relationship patterns with clients' larger social ecosystems.
Learn more at his personal blog, Chaotic Ripple.
CM | 10.5
Seattle Public Library, main branch, Wright-Ketcham meeting room
Closest transit station: University Street
What to bring
Please dress comfortably and bring paper and something to write with.
Who should attend
This workshop will be relevant to anybody with an interest in planning and organizing social change campaigns, including government and nonprofit employees, and individuals with an interest in fostering positive behavior change.
Gross National Happiness domains